astar was established in 2000.From 2005 , Rastar seized the opportunity of mobile culture popularization, and set up creative product stratrgy of combining traditional toy and mobile culture and developing model car. After years' effort, Rastar has obtained license from 28-world-famous car brands, and become a leading company in the domestic model car manufacturing industry, and also a supplier for licensed model car . In 2010, Rastar become public in ChiNext of shenzhen Stock Exchange, the first company in eastern Guangdong. In consideration of scale and business stability, after becoming public, Rastar expanded entertainment baby supplies and merged SK networks PS(Shantou). With the blooming of internet technology and intelligent terminal, Rastar actively expands and explores in newly-developing business. So far, Rastar has constructed a business construction of online game, model car and baby supplies, and raw material. "Toys and Games" has become the main source of profit.
Up to now, Rastar is one of the companies with top quantity of licensed model car, having the most completed production line among industry. Rastar insists on business type of self-develop, manufacture and sale, and build up high-efficient marketing network covering domestic and oversea markets. The ride-on and kid bike of Rastar's subsidiary Rastar Baby enjoy high reputation in domestic toy industry.
Rastar devotes to research input and continuous competitive advantage of product. Rastar factory in chenghai district of Shantou City provides research and manufacture for both dynamic and die-cast model cars. The factory has R&D center, EU standard laboratory, mechanized manufacturing, painting and assembly workshops. The automatic painting production line increases the efficiency and improves the working environment, but the most important is that it keeps the same quality of every product, optimizes and improves the technological level of whole procedure.
The trademark RASTAR has been registered in 47 main exporting countries and regions, such as EU, USA, Australia, Singapore, HongKong. RASTAR and trademark of famous car brand both appear on the product, thus constitute strong brand advantage and set up a solid foundation for Rastar's future development.
Facing the fierce competition, Rastar always keeps its idea of pursuing development and innovation , looking for the truth and be practical , in order to ensure high efficient but scientific development. Rastar also attaches importance to personnel training and has brought up a group of practical, creative and united Rastarers, thus ensuring the sustainable development of Rastar.